I strongly believe that entrepreneurs are not the only ones making this BIG mistake which ends up ruining their life. Over the course of more than 10 years I’ve seen people of all ages, backgrounds and positions to pay the price for not paying attention.
You’re probably asking what it is, right?
Today I’ll show you two examples that might speak loud enough for you to understand what I mean and take action necessary to change gears in your own life and/or business. (NOTE: Names are fictional, you can easily input your own name instead.)
Example #1: Confused Clair
Clair is a gifted individual. She has some achievements behind her belt that she’s proud of, but she’s tired of living the life she is. Honestly, she’s not even sure why. She doesn’t like her former job, she’s unhappy about her current status (whether business or job), but there’s a big cloud around her future. She can’t see how to put all the pieces together, how to blend what she knows, can do and wants to do, so she just keeps living her unhappy mediocre life.
She’s refusing to let go of what’s not working, stubbornly running in circles like a rat. She’s pretty sure that working harder or more or better will help her create better results and get out of the “rut”.
As you can probably see, Clair’s problem isn’t her work ethics. She’s willing to work harder, even extra hours, just to get things going. So what IS her problem? Before I answer this question, let me give you another example.
Example #2: Copy Cathy
Cathy is a “smart girl”. She understands that in order to be happy and live a life she wants, she needs to make more money and climb the ladder. And she heard that the fastest way to riches is to see what others out there are doing and copy their “systems”. She follows her senses into business, niche, message, platform, even marketing style that sounds like it can bring her money.
If she doesn’t have enough clients, she focuses her energy on learning how to get more clients, then copies her teacher or coach and starts teaching the same message. If she doesn’t have sales, she’ll become a sales expert. If her marketing is falling apart, suddenly she turns into a marketing expert.
She ends up feeling like an animal trapped in a cage, performing to make others like her, buy from her, stick with her. She’s tired, exhausted and miserable. Her problem is NOT focus, it’s not energy, and it’s not willingness to work hard. So what IS her problem?
The BIG Mistake
I could go on and on with the examples how this simple mistake affects our lives, work, businesses and relationships. Are you ready to find out what this mistake is?
The core of both examples is that none of the above two ladies paid attention to what they WANT in life, work, business or relationships. Where Clair was focusing on what she doesn’t want, Cathy was focusing on what’s working for others. Both of them made a grand mistake of not understanding their own purpose, potential, value and uniqueness.
We’ll continue with this topic next week, meanwhile I’d like to know…
What is YOUR biggest asset? What do you bring to a table? What makes you stand out from others out there? Let me know in the comments below.
